WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
Australia's best business school in one of the world's most liveable cities, Melbourne Business School offers a range of MBA, Marketing and Business Analytics degrees, as well as short courses and custom learning solutions.
We have a strong focus on giving back to the community and regularly work with not-for-profit organisations to help improve their operations. Visit mbs.edu to learn more about studying with us or how we can solve your challenges.
Melbourne Business School holds AACSB and EFMD (EQUIS) accreditation and is ranked among the best in the world by the Financial Times, The Economist, Bloomberg Business Week and QS. The school is jointly owned by the business community and The University of Melbourne, and has more than 17,000 alumni in over 90 countries.
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