Spread Love Competitors

In 2006, we had an idea. A vision to create a workout experience that is as effective as it is exuberant, that brings together a community and pushes its members to discover –– or rediscover –– their best selves. It’s fun. It’s meaningful. It’s inspiring. It’s SoulCycle. It’s a great workout, with an even greater purpose. SoulCycle is a science for some, a sanctuary for most, and a safe harbor for all. Our one-of-a-kind instructors guide our community through a transformative fitness experience that is designed to benefit the mind, the body, and the soul –– and that doesn’t end when the music stops. The bikes are stationary, the momentum anything but. We think big, talk big, and take big strides –– pushing the envelope, as well as the pedals, on what is possible. And as our operations continue to grow and expand, we remain as committed to the health and happiness of each employee and each rider as we’ve ever been. Our employees are the heart and Soul of our company. From our studios to our headquarters, SoulCycle is grounded in hospitality, in honesty, in human connection. We bring people together, lift people up, and celebrate people for who they are. Our continued success starts with every employee: their voice, their energy, their creativity, their power, their Soul. Grow your Soul with us!

For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms. They slept in their van, lived on PB&J, and showered when they could. The adventure was great, but sales were, uh, lacking. In 1994, with just $78 to their names, Bert and John designed their first “Life is Good” t-shirt to counter the negative news – and discovered how those three simple words could inspire people to focus on the good. It should have come as no surprise that the power of that one idea was just too strong to get wrong. After all, Bert and John’s mom, Joan Jacobs, had raised them to believe in the power of positivity. As a parent of six kids, raising the family on their dad’s slim salary, Joan still managed to make little moments magical. She didn't just tell bedtime stories. She unlocked her kids’ imaginations. In her tales, she became a wolf on a bicycle, or a princess in a flying submarine, or a dragon who breathes love instead of fire. In fact, our logo was inspired by Joan’s creative bedtime stories. It’s a symbol of her fierce love and a tribute to her playful imagination. We like to think of Joan Jacobs as the original “Playmaker,” a term we coined that describes those who help kids heal and thrive through the power of play. In Joan’s honor, more than 10% of Life is Good’s annual net profits are donated to the Life is Good Playmaker Project to help raise the next generation of optimists.

charity: water is a non-profit bringing clean and safe drinking water to people around the world. Since 2006, we've funded more than 186,000 water projects in 29 countries. When complete, these projects will provide clean, safe drinking water for more than 20.3 million people. 703 million people don’t have access to clean drinking water, that's one in ten of us. Diseases from dirty water kill more people every year than all forms of violence, including war. The good news: there are simple solutions, from deep drilled wells to water filtration systems. With the help of 2 million+ donors and individual fundraisers, we've raised over $1B for both water and operations, forming a strong force against the water crisis. Join us!