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There's no doubt that managers in professional sport are a lot more high profile than most of those in the business world. Their decisions and results are constantly analysed and critiqued by thousands, sometimes millions, on a daily basis and only the best can survive. They know only too well the penalty for failing to get the best out of their team and that means they are constantly evaluating, checking and reviewing their own performance to see what else they can do to improve their teams performance. They also know, more than anyone, that their leadership, coaching and motivation skills are the difference between success and failure. Not just for them but also for the people around them. As a result, the best managers in professional sport are great motivators and leaders and have a wealth of experience in getting the best out of people. We talk to those managers and find out what they do, how they do it and why they do it that way. Then, by combining that with our experience in training business managers and being managers ourselves, we show how their techniques and beliefs can be applied in any organisation to improve performance in the workplace. Not in a short term "rah rah" way but by showing how any manager, supervisor, team leader or director can implement the same approach in their workplace to great effect. We do that through seminars and training sessions which are held in the sports stadia of the managers we speak to. That ensures the clubs we engage with get to show the local business community what a great place their stadium is for meetings and events, they also get the chance to showcase their hospitality offering. Business managers attending the Sporting Difference events get to see how meeting in a sporting environment improves the quality, and therefore the results, of the meeting.

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Steve Reeve is the Managing Director of Sporting Difference.

7 people are employed at Sporting Difference.

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