Sponsorship Exchange Information

Sponsorship Exchange is a first-of-its-kind platform that uses its proprietary intelligence system to automate the sponsorship transaction process. Sponsorship Exchange was co-founded in 2021 by executives with collectively 75+ years of partnering experience with brands which includes dozens of Fortune 500 companies, sports teams, leagues, attractions, venues, municipalities, and universities. Having negotiated some of the largest and most recognizable naming rights deals $1B+ in sponsorship transactions, our team is uniquely positioned to deliver on this vision through the combination of their leadership experience in sponsorships, sports, entertainment, hospitality and technology. The B2B sponsorship market currently represents an $80B+ per year industry, in which only the top 1% of the more than 500k million brands worldwide participate, and 100% of those sponsorships are transacted through an entirely manual sales process. The laborious and time-consuming nature of that sales process prevents the sponsorship industry from capturing an even greater share of the $1T+ per year media market. Sponsorship Exchange, through its proprietary automated platform, provides the first real alternative end-to-end solution to the traditional ways of transacting sponsorships. Our platform makes sponsorship opportunities easier to discover, better calibrated to fit marketing objectives, and faster and easier for brands and rightsholders of all sizes to transact. As a result, many of the costly inefficiencies and unnecessary friction inherent in the existing ecosystem can be eliminated through use of the Exchange. Our ultimate vision is that through the simplicity, efficiency and reach of our platform, we will exponentially expand the sponsorship market so that they become even more widely utilized in any brand’s marketing mix.