IEG is the premier global consultancy in partnership strategy, evaluation and measurement for leading sponsors and rightsholders. IEG helps brand and property clients navigate the complex universe of sponsorship and engagement marketing to optimize the value of brand partnerships for all stakeholders: sponsor, rightsholder and audience.
Founded in 1982, IEG pioneered thought-leadership in sponsorship and invented the industry’s gold standard for sponsorship valuation. The company’s creative approach, combined with analytics, data and the deep experience of its team, helps clients make informed strategic decisions that maximize return. Only IEG has the strategic insight and objective perspective on the world of sponsorship that is crucial to helping brands build blueprint strategies to exceed long-term objectives.
The Sponsorship Collective is all about smart corporate partnerships and leveraging the growing sponsorship market to build brands and communities.
Our expertise includes:
Sponsorship strategy
Asset valuation
Training and coaching
Activation and fulfillment
Sponsor-My-Event
It’s all about sponsoring the right event!
Almost every event is at least partly financed through sponsoring.
Sponsor-My-Event.com is the platform that matches organizers with sponsors by automatically filtering incoming events according to criteria predefined by sponsors.
Only those events that are truly interesting are shown to the sponsor.
Visit our blog-page: blog.sponsor-my-event.com