IEG is the premier global consultancy in partnership strategy, evaluation and measurement for leading sponsors and rightsholders. IEG helps brand and property clients navigate the complex universe of sponsorship and engagement marketing to optimize the value of brand partnerships for all stakeholders: sponsor, rightsholder and audience. Founded in 1982, IEG pioneered thought-leadership in sponsorship and invented the industry’s gold standard for sponsorship valuation. The company’s creative approach, combined with analytics, data and the deep experience of its team, helps clients make informed strategic decisions that maximize return. Only IEG has the strategic insight and objective perspective on the world of sponsorship that is crucial to helping brands build blueprint strategies to exceed long-term objectives. IEG’s role as standard-setter and unparalleled information resource through its Annual Conference and IEG Sponsorship Report informs its client relationships and helps ensure partnerships play a pivotal role in executing business strategies.
View Top Employees from IEGWebsite | http://www.sponsorship.com |
Revenue | $61 million |
Employees | 317 (209 on RocketReach) |
Founded | 1982 |
Address | 350 North Orleans Street Suite 1200, Chicago, Illinois 60654, US |
Phone | (312) 500-8960 |
Fax | (312) 944-1727 |
Technologies |
JavaScript,
HTML,
Twitter
+46 more
(view full list)
|
Industry | Advertising Services, Hospitals & Clinics, Marketing Automation, Consulting Services (B2B), Sponsorship, Healthcare, Sales and Marketing, Training, Software, Publications |
Keywords | Sponsorship, Sports Marketing |
Competitors | Beverage Marketing Corporation, Octagon, TMA (The Marketing Arm), Team Marketing Report, The Carmel Group |
SIC | SIC Code 80 Companies, SIC Code 803 Companies |
NAICS | NAICS Code 621 Companies, NAICS Code 621111 Companies, NAICS Code 62111 Companies, NAICS Code 6211 Companies, NAICS Code 62 Companies |
Looking for a particular IEG employee's phone or email?
The IEG annual revenue was $61 million in 2024.
Penny Perrey is the Vice President, Marketing and Communications of IEG.
209 people are employed at IEG.
IEG is based in Chicago, Illinois.
The NAICS codes for IEG are [621, 621111, 62111, 6211, 62].
The SIC codes for IEG are [80, 803].