Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance.
Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.
The world’s leading personal training business.
More than a gym. A life-changing experience.
Ultimate Performance is a results-driven, data-powered training facility. We offer private, distraction-free spaces, world-class trainers, and exclusive methods that ensure every client achieves their goals.
Our proven approach, backed by real-time progress tracking and accountability, guarantees measurable results. With 97% of clients hitting their targets, we’re setting the standard in fitness.
Experience the world’s leading personal trainers for yourself.
* Private, results-driven spaces: No crowds, no distractions—just a dedicated, exclusive environment for focused training.
* World-class trainers: Only the top 1% of trainers make the cut, bringing unparalleled expertise to every session.
* Data-powered results: Track 50+ metrics in real-time through the UP Transform app, ensuring progress is measurable and results are guaranteed.
* Tailored programs: Custom training and nutrition plans created from over 150 personal data points to suit your unique needs and goals.
* 7-day support: Ongoing guidance with daily check-ins, accountability, and tailored advice to keep you on track.
* Proven track record: 97% of clients hit their goals, making us the leader in effective, transformative fitness.
* Holistic approach: We focus on every aspect of your transformation, from nutrition and habits to mindset, for long-term success.
Welcome to Core Performance CrossFit which provides clients with a comprehensive health and fitness programme, no matter if you are an elite athlete or a first-time user looking to get back into shape.
Our team, which is headed by Jon Wells and professional Rugby Union player James Pritchard, offers an inspirational and unique fitness training plan, based within a state of the art facility in Sergeants Way, on the Elms Industrial Estate in Bedford. The complex includes a cafe, shower and changing facilities as well as high calibre equipment capable of withstanding the rigours and pressure of even the most experienced world class athletes.
Combining years of coaching experience and hundreds of satisfied customers, the staff at Core Performance CrossFit confidently offer a wide array of fitness training programmes including general and sport specific conditioning, CrossFit, Olympic lifting, injury prevention and coaching.
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