Head, Consumer Marketing and Connected Commerce - Mars Petcare (US Marketing) @ (August 2022 - September 2023)
Senior Director, eCommerce and Omnichannel - Mars Petcare (US Marketing and Sales) @ (December 2020 - August 2022)
Senior Director, Global eCommerce - Snacks and Treats (Global Marketing) @ (July 2019 - December 2020)
Director of eCommerce Acceleration, Americas Region - Snacks and Treats (Global Sales) @ (May 2018 - June 2019)
VP eCommerce (Vitamins, Minerals, Health Supplements) @ (July 2017 - March 2018)
Marketing Director, Oral Care @ (May 2016 - July 2017)
Associate Marketing Director, Optic White @ (September 2014 - April 2016)
Senior Brand Manager, Innovation @ (December 2011 - September 2014)
Associate - Brand Manager, Various Roles @ (August 2004 - December 2011)
Marketing @ (January 2001 - January 2002)
Sonia Sethi Education
Schulich School of Business - York University
MBA (Strategic Marketing)
Schulich School of Business - York University
BBA
Sonia Sethi Skills
Customer Acquisition
Google Analytics
Analytical Skills
Ecommerce
P&L Management
Brand Management
Marketing
Digital Strategy
Business Strategy
Brand Development
Market Research
Consumer Behaviour
Marketing Management
Product Innovation
Strategy
Advertising
Social Media
Digital Media
Product Development
Customer Relationship Management (CRM)
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Content Strategy
Fast-Moving Consumer Goods (FMCG)
Shopper Marketing
Business Intelligence
Customer Insight
Competitive Analysis
Business Development
Segmentation
Pricing
Mobile
Online Advertising
Performance Management
Digital Marketing
Leadership
Direct to Consumer
Digital Commerce
VP Marketing
Director
Brand Equity
Digital Communication Strategy
Consumer Insight
Direct Response
Nielsen
CPG Industry
Omnichannel
Business Insights
Performance Based Marketing
Sonia Sethi Summary
Sonia Sethi, based in New York, NY, US, is currently a Head and SVP and GM of eCommerce and Emerging Channels - Retail Sales, Strategy and Operations at The Coca-Cola Company. Sonia Sethi brings experience from previous roles at EnsembleIQ and Mars. Sonia Sethi holds a MBA in Strategic Marketing @ Schulich School of Business - York University. With a robust skill set that includes Customer Acquisition, Google Analytics, Analytical Skills, Ecommerce, P&L Management and more. Sonia Sethi has 3 emails and 3 mobile phone numbers on RocketReach.
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