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The most urgent matter facing businesses today is digital marketing. Digital marketing might start with a great website, but that is only the beginning. Next, come conversations about search, content marketing, social media, email marketing and measuring your results. While all of the aspects of digital marketing are important, the only way to achieve success is with a strategic plan fueling your efforts. Digital marketing is always about communicating value. When you communicate the benefits of your product or service with a direct response approach, you win. And this success comes immediately, doesn't it? No. There is no magic success button. You need to create content and messaging, again and again, testing over and over to see what works. Where's the good news? The good news is that once you discover what works, there are many tools you can use to create sales funnels and scale your efforts. The best part about digital marketing is the ability you have to measure the results. When you measure your results, you can make certain that you don't waste your money on tactics that are ineffective.