Software Usability Research Lab (SURL) Competitors

UserTesting by Auros helps organizations create exceptional customer experiences by making it easy to gather fast, human insights at scale. With the industry’s most powerful participant network, AI-powered analysis, and expert services, we help teams validate ideas, optimize experiences, and build customer-centric products—faster and with confidence. From early concepts to live launches, UserTesting puts real human feedback at the heart of every decision. Whether you’re in research, product, design, marketing, or CX, our flexible platform supports moderated and unmoderated tests, live interviews, surveys, usability studies, card sorts, and more—all in one place. Trusted by 3,000+ companies—including 75 of the Fortune 100—UserTesting delivers an average 6x ROI by helping teams reduce risk, accelerate time to market, and exceed customer expectations.

AB Tasty started when two founders, Alix de Sagazan and Rémi Aubert, struck out on their own with a simple idea: experimentation and personalization should be faster and easier for marketers. What began in Paris as a small web analytics consultancy evolved into a SaaS platform focused on conversion rate optimization, and in 2011 AB Tasty was born. With a test-and-learn mindset at its heart, they grew the business step by step—from just 10 employees and 25 customers in France in 2014 into a truly global company. Today, AB Tasty employs more than 300 people across offices in Europe, North America, Asia-Pacific and beyond, serving over 1,000 customers around the world. That growth was fueled by a series of major funding rounds—a $6M Series A in 2016, a $17M Series B in 2018 and a $40M Series C in 2020—and several acquisitions that expanded its technology and reach. Along the way, the company built a strong track record of results: consistently recognized as a Leader in G2 reports and trusted by some of the world's biggest brands, from LVMH and Lancôme to Booking.com, with measurable wins including a 15% revenue increase for Lancôme. In 2026, AB Tasty opened its next chapter by coming together with VWO under Wingify, creating a combined global leader serving more than 4,000 customers and generating over $100 million in annual revenue. Alix and Rémi remain at the heart of that journey, with Alix as Chief Revenue Officer and Rémi as Chief Strategy and Customer Experience Officer. From a small team in Paris to a global company and now a new chapter as Wingify, the spirit remains the same: keep experimenting and keep learning. Learn more at Wingify.com

Decipher is now part of FocusVision! FocusVision is the first company to provide integrated, global technology solutions for both quantitative and qualitative market research. The company has specialized in research facility video streaming since it was founded in 1990, and has grown to offer best-in-class solutions in webcam focus groups, ethnography streaming, asynchronous online software and mobile device usability studies. Most recently, FocusVision has added a robust survey programming and reporting platform to its product lineup. While continuing to offer clients the largest global network of focus group facilities, plus reliable and secure audio and video streams, FocusVision now provides qualitative and quantitative solutions for every aspect of an organization’s research practice. FocusVision has offices in the United States, United Kingdom, Bulgaria, Brazil and Singapore.