The way people search is changing. AI Overviews, ChatGPT, Perplexity and other AI tools are reshaping how brands get discovered online. Traditional SEO isn’t dead, but it’s not enough on its own anymore.
This page covers what matters at the intersection of SEO and AI search. Algorithm shifts, LLM visibility, generative engine optimisation, and practical strategies for brands that want to stay visible as search evolves.
Powered by Optimising (optimising.com.au), Australia’s most trusted SEO & AI consultancy. We’ve been doing this since 2008 and we’re deep in the AI search shift with clients across e-commerce, franchise, tourism and professional services.
Our Vision
By combining proven principles and practices with the latest in techniques and technology, we deliver industry leading service to our clients.
Our Mission
We partner with our clients in the realisation of their goals and dreams. As a principle based agency, we hold ourselves to the highest levels of integrity and ethics, whilst constantly refining our processes, practices and performance.
Australia’s #1 Performance Marketing & Digital Transformation Agency. 🌱🚀
At Social Garden we cultivate growth. We work with enterprise clients in the B2C and B2B space to create full funnel, high-performance, customer acquisition programs and deliver digital transformation services implementing Digital Marketing, Marketing Automation and Customer Relationship Management.
Focused on full funnel digital marketing strategy & solutions we look to improve marketing performance and sales efficiency.