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The way people search is changing. AI Overviews, ChatGPT, Perplexity and other AI tools are reshaping how brands get discovered online. Traditional SEO isn’t dead, but it’s not enough on its own anymore. This page covers what matters at the intersection of SEO and AI search. Algorithm shifts, LLM visibility, generative engine optimisation, and practical strategies for brands that want to stay visible as search evolves. Powered by Optimising (optimising.com.au), Australia’s most trusted SEO & AI consultancy. We’ve been doing this since 2008 and we’re deep in the AI search shift with clients across e-commerce, franchise, tourism and professional services.

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The SEO annual revenue was $5.7 million in 2026.

Fabio Marcon is the CEO of SEO.

4,327 people are employed at SEO.

SEO is based in Melbourne, Victoria.

The NAICS codes for SEO are [54, 541810, 54181, 5418, 541].

The SIC codes for SEO are [73, 731].

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