SMP Survey Software Information

SMP (Surveys Made Perfect) is a comprehensive, top-end survey tool that has a major benefit over other top-end competitors – efficiency. The productivity benefits inherent in SMP can significantly reduce the costs and time to deploy online surveys. Our goal is to place sophisticated highly productive research within the reach of all serious market researchers, from sophisticated research firms, corporate researchers, panel houses, advertising firms, and any person involved in the production and deployment of online surveys, SMP includes all the bells and whistles you would expect; all the major question types, advanced question types, advanced image management, advanced look and feel control, complex routing and piping, embedding, compute and recode functions, multiple quotas, matched samples, screen outs, sample monitoring, topline and simple reporting functions. SMP allows you to do unlimited real market research surveys at a fraction the cost of other comparable survey systems. And with CAPI Mobile interviewing built in you get two powerful systems in one.