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Optimizely is the AI platform for marketing, built for the experience-makers who shape how brands show up in the world. Bringing together content management, content marketing, experimentation, commerce, personalization, and analytics into a single platform, Optimizely gives marketers the freedom to create, customers the experiences they remember, and AI agents the content they come looking for. With Optimizely, you're free to grow. Learn more at optimizely.com.
AB Tasty started when two founders, Alix de Sagazan and Rémi Aubert, struck out on their own with a simple idea: experimentation and personalization should be faster and easier for marketers. What began in Paris as a small web analytics consultancy evolved into a SaaS platform focused on conversion rate optimization, and in 2011 AB Tasty was born. With a test-and-learn mindset at its heart, they grew the business step by step—from just 10 employees and 25 customers in France in 2014 into a truly global company.
Today, AB Tasty employs more than 300 people across offices in Europe, North America, Asia-Pacific and beyond, serving over 1,000 customers around the world. That growth was fueled by a series of major funding rounds—a $6M Series A in 2016, a $17M Series B in 2018 and a $40M Series C in 2020—and several acquisitions that expanded its technology and reach. Along the way, the company built a strong track record of results: consistently recognized as a Leader in G2 reports and trusted by some of the world's biggest brands, from LVMH and Lancôme to Booking.com, with measurable wins including a 15% revenue increase for Lancôme.
In 2026, AB Tasty opened its next chapter by coming together with VWO under Wingify, creating a combined global leader serving more than 4,000 customers and generating over $100 million in annual revenue. Alix and Rémi remain at the heart of that journey, with Alix as Chief Revenue Officer and Rémi as Chief Strategy and Customer Experience Officer.
From a small team in Paris to a global company and now a new chapter as Wingify, the spirit remains the same: keep experimenting and keep learning.
Learn more at Wingify.com