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SmileTime was founded in 2019 by ex-international tax lawyer Natalie Quail with a vision to transform smile care into easy to use, affordable home self care. Since 2019, Natalie has helped over 80,000 customers across the UK, to brighten their smile at home, featured on BBC Dragons' Den, winning two offers of investment, listed at Boots online and has launched in store at the Queen's pharmacy - John Bell & Croyden. Having grown up working in her parents' dental practices, the national UK dental chain Smileright, she saw firsthand the patient care & product knowledge that was needed to get patients the smile results they desired. That's why we are the only UK oral care brand partnered with national UK dental chain Smileright- to ensure dental expertise informs all aspects of our customer care & product development. SmileTime is now recruiting for in house digital marketers (PPC - Facebook & Google), videographers & creative copywriters. If you think you are driven, motivated and keen for a challenge to join a growing team focused on inspiring customers to be their most smile confident selves - then email nataliequail@smiletimeteeth.com with your CV.

SmileTime Questions

The SmileTime annual revenue was $1 million in 2026.

Natalie Quail is the CEO of SmileTime.

2 people are employed at SmileTime.

SmileTime is based in London, England.

The NAICS codes for SmileTime are [4461, 456, 446, 44612, 45, 44].

The SIC codes for SmileTime are [508, 50].

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