Serge DeNimes Information

Serge DeNimes has spent fifteen years building one of London’s most recognisable jewellery brands - built on quality, creativity, and passion. Founded in 2011, the brand cut its teeth in fashion before finding its home in jewellery in 2017. That journey still shapes everything we do: a designer’s eye for detail, a fashion-led instinct for what’s next, and a commitment to pieces that feel personal to the people who wear them. Every piece is designed in Hatton Garden, constructed from 925 sterling silver, and hallmarked in the UK. Each design is made to be worn every day and kept for years - modern jewellery with a timeless finish, held to the same standard whether it’s your first piece or your fiftieth. Four collections a year, each with its own story to tell. Every drop starts with an idea - a place, a feeling, a moment - and is developed with care from the first sketch to the final polish. No two collections look the same, but every one is unmistakably Serge DeNimes. Today, Serge DeNimes reaches customers around the world through our online store and a growing network of wholesale partners spanning the globe, while staying true to the London roots the brand was built on.