Patients Come First
Healthy, confident smiles for life is our mission at Gentle Dental. Since 1971, we have been leading the way in dental care. Our founding dentists believed that taking care of your health should fit your busy schedule. That’s why they built dental practices in convenient locations with convenient hours. We’re here when you need us.
Patients receive award-winning dental care from dentists who are graduates from top dental schools. Along with general dentistry, each location has specialty services which allows for high quality, coordinated care.
All Gentle Dentals are newly built or renovated and outfitted with the latest in dental technology including digital low radiation x-rays, 3D scanning, intraoral cameras, and even CERC same-day crowns at select locations.
First Choice Dental is a Madison-based, group practice with state-of-the-art clinics throughout Dane & Rock Counties.
We are in network with most major dental insurance companies, including Delta Dental, Cigna, Humana, and Anthem, among many others. Additionally, we have in-house specialists who perform orthodontic, endodontic, and periodontic work for our patients.
Our doctors are consistently recognized as Top Dentists in their fields and First Choice is frequently recognized in dental categories for Best of Madison & People's Choice awards.