Smartme Analytics Information

Plan Better. Optimize Faster. Measure Smarter – Across All Media: Smartme Analytics is the single source and people-based crossmedia platform that enables the optimization of multimedia advertising: Linear TV, CTV, OTT, VOD, OOH, DOOH, Radio, Display and Cinema. Smartme is the future of Crossmedia Measurement thanks to Automatic Content Recognition, Geolocation and Tracking propietary technology deployed in real users. In the planning phase, our platform enables the selection of a media and channel mix that maximizes incremental coverage based on comprehensive, comparable, and unified deterministic data of media consumption and ad exposition. During the execution phase of the advertising campaign, we monitor the performance and full funnel effectiveness, providing global crossmedia and end user level exposition data that reflects each medium's contribution to business objectives. Smartme Analytics' measurement solution is characterized by starting from a single source that captures the complete consumer journey, from multimedia impact to the effect on different phases of the funnel, whether they are branding or performance. In this way, for the first time, a unified and global view is obtained, covering both online and offline media thanks to a complete proprietary technology including digital tracking, ACR, geolocation and tagging. All of this is achieved through passive, non-intrusive measurement that is also respectful of user privacy as it not depends on third party cookies.