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SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is to help people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate the SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors.

SmartAsset Questions

The SmartAsset annual revenue was $53.1 million in 2026.

Michael Carvin is the CEO and Founder of SmartAsset.

214 people are employed at SmartAsset.

SmartAsset is based in New York, New York.

The NAICS codes for SmartAsset are [52393, 523, 52, 5239].

The SIC codes for SmartAsset are [628, 62].

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