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View Smart Cycle's top competitors like Baby Einstein, Fisher-Price, Inc., and Hape Holding AG.

Melissa & Doug
Melissa & Doug Purposeful Play & Discovery From classic wooden and developmental toys to pretend play, puzzles, and arts & crafts, Melissa & Doug products inspire the kind of kid-powered, purposeful play that builds the skills and confidence for children to thrive. Because the way kids play today shapes who they will become tomorrow. Recognized by parents as the #1 preschool brand for wooden and sustainable toys,* Melissa & Doug is committed to its vision of making timeless, sustainable toys for a thriving and inclusive world. Melissa & Doug is a wholly owned subsidiary of Spin Master Corp. (TSX: TOY), a leading global children's entertainment company. *Source: Leger 360 Claims Research, March 2026 Learn more at MelissaAndDoug.com.
Wilton, Connecticut, US
Private
$347.1M Revenue
http://www.melissaanddoug.com
425 Employees
Fisher-Price, Inc.
In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.
East Aurora, New York, US
Private
$884.6M Revenue
http://www.fisher-price.com
750 Employees
Learning Resources
We're Learning Resources®, and we've been helping parents and teachers build generations of amazing kids since 1984. From ABCs and 123s to fine motor and STEM skills, our educational toys offer kids the building blocks they need to succeed in school and develop a lifelong love of learning. Discover countless ways to learn through play with our award-winning products, including Toy of the Year winners Tumble Trax®, Botley® the Coding Robot, and Coding Critters™. Come learn with us at LearningResources.com
Vernon Hills, Illinois, US
Private
$45.3M Revenue
http://www.learningresources.com/
500 Employees
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