At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone.
We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.
Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.
So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.
Since its founding in 1961, Cabela’s has earned the title of World’s Foremost Outfitter® without ever letting go of its humble, small-town roots. Much of this success is owed to the knowledgeable outdoorsmen and women we employ. From our corporate headquarters in Sidney, Nebraska, to our growing number of retail locations throughout the United States and Canada, Cabela’s Outfitters are proud of where they work and value being part of a caring family. Because it’s in our nature to sell fun, we find satisfaction in providing customers with a wide variety of innovative, exclusive products and services they can count on for memorable outdoor experiences all year long. We’re passionate about the outdoors, and grateful to those who take the time to appreciate nature and ensure this lifestyle will continue to be embraced by future generations.
Cabela’s also issues the Cabela’s CLUB® credit card, which serves as its primary customer loyalty rewards program.
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA. They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. Since 1977, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.
A proponent of the use of Modern Management Practices in business management, MidwayUSA received the Malcolm Baldrige National Quality Award in 2009, 2015, and 2021, and is one of only two organizations to earn the award three times since the first award cycle in 1988. MidwayUSA was also a recipient of the Missouri Quality Award from the Excellence in Missouri Foundation in 2015, an award also received in 2008. MidwayUSA has deployed both Lean and Six Sigma practices internally and has received ISO Registration, receiving ISO 9001:2000 in 2008 and 9001:2008 in 2009, 2011 and 2014.