We're a global online visual communications platform on a mission to empower the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful on Canva on any device, from anywhere in the world.
Since our launch in 2013, we’ve had the crazy big goal of making design accessible to everyone. We were founded on the belief that people shouldn't need to understand complex software to unlock their creativity. We’re leveling the playing field and democratizing access to design and visual communication by empowering 100% of the world to communicate in a way that was once limited to the 1%.
We've always had a deeper mission surrounding Canva — which we talk about as our 'simple' two-step plan: to build one of the world’s most valuable companies, and to do the most good we possibly can. We're committed to our core value of Being a Force for Good, so as the value of our company grows, so too does our ability to have a positive impact on the world.
Essential is a strategic communications agency working primarily with
member and not-for-profit organisations. We deliver social and audience research, strategy, message development, media relations, digital and social, advertising and production.
Our research-based methodology is proven to shift public opinion, influence the media environment, change government policy and make our clients’ organisations stronger.
- strategic communications & campaign planning
- public, member and social research
- advertising and creative development
- communication audits & review
- media relations & media training
- public relations and media management
- issues management, crisis management and reputation protection
- advocacy & lobbying support
- copywriting, design & production
- online & social media strategy
- online content design and production
- member communications and community management
- fundraising and member recruitment
- website builds & maintenance.
These tools allow us to plan and execute strategic communications that:
- strengthen organisational capacity
- shift public opinion
- change government policy
- grow audiences and membership
We can be as big or as small as you need us to be.
We’re a 100% privately owned, female-led full service marketing agency which also offers extensive training solutions.
Founded in 2007, our clients reap the rewards of engaging our talented team for strategy, branding, design, print, public relations, marketing, SEO, PPC, videography, photography, website development, training and more. Some clients even outsource their marketing department to us, in response to the extreme talent shortages being experienced in the industry.
With teams based in Newcastle, NSW & Sunshine Coast, QLD we work with small-medium companies, to large NFPs, Government organisations, councils and well known eCommerce brands.
We develop and deliver digital up-skilling programs for Councils and other regional bodies, webinars, keynote presentations, seminars, facilitated workshops, and more to individuals, companies and organisations of all sizes.
Whatever stage of the marketing journey you are at, we can help propel you forward.
What makes us different:
- Awards: Recognised for multiple industry and business awards: most recently winning the Best Emerging Leader category for the Social Media Marketing Awards two year’s running – showcasing the rich talent we’re fostering
- Inclusivity and diversity: We encourage and celebrate diversity through our recruitment process and team, including working with migration agents. Right now we have team from Sri Lanka, England, South Africa, Argentina and New Zealand.
- Professional Development & Wellbeing: We have a Flexible Hybrid Work Policy, dedicated internal chat thread and wiki page with resources for wellbeing, have Libby Sander a Professor of Organisational Behaviour on our company board, staff retreats and encourage our team to take a dedicated day provided for PD every month and $1000 yearly budget for each employee to invest in their professional development.