Essential Information

Essential is a strategic communications agency working primarily with member and not-for-profit organisations. We deliver social and audience research, strategy, message development, media relations, digital and social, advertising and production. Our research-based methodology is proven to shift public opinion, influence the media environment, change government policy and make our clients’ organisations stronger. - strategic communications & campaign planning - public, member and social research - advertising and creative development - communication audits & review - media relations & media training - public relations and media management - issues management, crisis management and reputation protection - advocacy & lobbying support - copywriting, design & production - online & social media strategy - online content design and production - member communications and community management - fundraising and member recruitment - website builds & maintenance. These tools allow us to plan and execute strategic communications that: - strengthen organisational capacity - shift public opinion - change government policy - grow audiences and membership We can be as big or as small as you need us to be.