Simplified Information

Simplified helps organisations to communicate in a way that is relevant, interesting and compelling. We provide plain-language consulting and writing services; we train professionals to write better; and we raise awareness about the importance of clear communication in business. We have offices in South Africa and the UK and clients from around the world. We were founded in 2005, so we have an impressive track record. So far, over 5 000 professionals in Africa and Europe have benefited from our training courses in plain English, business writing, and plain legal writing. Here is a summary of our services in clear communication: Simplification and content strategy: We identify the most effective ways of using clear communications to engage with your readers and achieve your business goals. Audits of fairness and plain English: We work with organisations to set up criteria for fairness and clarity. We then use these criteria to audit promotions, website content and terms and conditions. These audits often form parts of programmes to comply with laws and regulations such as Treating Customers Fairly, the Consumer Rights Act (UK), the Equality Act (UK) and the Consumer Protection Act (South Africa). User and usability testing: We test documents with the people who will use them and get their feedback first-hand. Editorial guides: We write customised style and terminology guides to help organisations use plain-language principles and express their brand through their writing. Training: We train organisations how to write contracts, policies, text messages, emails, letters, reports and proposals. Writing and design: We apply our rich understanding of plain language, tone and information design to develop content that is precise, concise and inviting. www.simplified.co.za www.simplifiedcommunication.co.uk