Signature Flatbreads Competitors

Whole Foods was founded in 1980 on the belief that where food comes from, and how it’s grown, matters. It meant creating quality standards, working with suppliers who achieve them, and sharing that information with our customers. And it radically changed the way people understood and shopped for food. The result has been the highest quality natural and organic products, an unmatched experience in more than 500+ stores, with a passionate team of over 90,000 team members, 5 percent of our total net profits given back to our communities each year, and millions of customers who put their trust in us every day.

Our story began in the sunlit kitchens of the Mediterranean, where Hommus is spelled with an "O"​. Cedar’s founders Abe & Layla Hanna lovingly perfected the way we make Hommus there—in the old world. They made it the traditional way, with pure ingredients and a simple process. Our family got to work. When we first got to the States, we made batch after batch. Always tasting, always perfecting, and always sharing. Making this food was already our family's passion; getting it on shelves now became our mission. We packaged and delivered our first orders locally. We started feeding New England. The rest of America was soon to follow. Our Hommus and Taboule Salad were the first Cedar's products to be welcomed into homes across the nation. Once we were leading the charge of Mediterranean food in the United States, it was time to experiment. We infused different combinations of spices and veggies until we came up with new and exciting flavors. We went beyond Hommus to bring you other delicious foods, always with an eye on quality and freshness. We've since expanded to our fresh Mediterranean Salads, Greek yogurt-based Dips, Salsa, Pita Chips, Wraps and—of course—our legendary Tzatziki. Today, Cedar's business encompasses branded, private label, and co-manufacturing of clean-label, Mediterranean refrigerated products in distribution coast-to-coast.

Now in our 27th year, Flatbread Company Inc. employs over 400 passionate team members with hearths in New England and Hawaii. We believe in quality and integrity of ingredients, food and drink - clean food without unwanted chemicals and pesticides. The history of flatbread goes back at least 5000 years when men and women first began “baking” in enclosed earthen mounds. The simple leap from an open fire to a more controlled heating process expanded the culinary possibilities for all mankind. We rolled into the picture in 1998, going back in order to move forward. Since then, the Flatbread Company has been introducing people to the magic of earth and fire, and how that combination can produce incredible tasting pizza. Beginning in Amesbury, Massachusetts in the summer of 1998, our mission of providing both guests and employees a place to “renew their spirit”, has never wavered. The story of Flatbread is a story of the people that work here and the guests that support it. Real food, served by real people in a real environment. Back in 1998, there were hardly any distributors of organic food and the locally produced foods were in their infancy, just like us. So the history of the flatbread is also intertwined with the local farms and local producers, like Cider Hill Farm in Amesbury MA, Valley View Farm (Goat Cheese) in Topsfield MA, George’s Hemlock Hollow Farm (Maple Syrup) in Kensington NH, Barbara’s Brownies from Amesbury MA (now Hampton, NH)… Together they produced and we prepared, served and then, most importantly, the local community supported us. This rather simple sounding partnership between Flatbread, organic food, local farms, local producers, and the local community has been successfully transplanted to other locations. Each time we build our ovens in new locations, it is our mission to become an integral part of the fabric of that community through our sustained actions.