Shopping Behaviour Xplained Information

Shopping Behaviour Xplained Ltd provides you with the insight you need to succeed in-store: It’s that simple! Cutting edge shopper research tools and industry leading expertise dedicated to providing you with powerful, more meaningful and actionable shopper insights. In-store filming uses the latest digital CCTV to capture the detailed behaviour of every shopper at fixture over a given time period. Xtraviews are interviews that also analyse facial expressions, emotional signals and other non-verbal communication, thus putting the words spoken in real context of what the shopper is communicating. Unaccompanied shops allow the shopper to give a much more detailed account of their 'at fixture'​ experience and decision making process far less invasively than traditional accompanied shops. Eye tracking uses the latest tetherless equipment to uncover exactly what shoppers look at in-store and to then compare it with what they mentally process and respond to (in other words, see). “Anyone who is serious about shopper research needs to get SBXL involved, as they are the only ones we have recognised to date who know what they are talking about!” (Global Head of Marketing, leading fmcg organisation)