ShopMind P.C. Information

ShopMind is a research-oriented team specialized in Retail Analytics and data-driven Decision Support. The goal of ShopMind is to “mine shoppers’ minds”, reveal latent knowledge that was not prior available, and transform knowledge into actions. Via applying advanced analytic techniques into retail data, we identify the underlying Shopping Missions i.e. the reasons why shoppers enter a retail store, and hidden Shopper Personas. Our 360o business analytics tool, provides behavioral insights in both physical and web stores. It enables targeted marketing actions and data-driven decision making, ranging from marketing campaigns per customer segment, redesign of a store’s layout to product recommendations.