2021 -2023 Senior Product Marketing Lead, Business App Monetization @
2018 -2021 Product Marketing Lead, Ads @
2017 -2018 Director, Strategy and Business Development @
2016 -2017 Senior Manager, Strategy and Business Development @
2014 -2016 Manager, Strategy and Business Development Manager @
2013 -2014 Customer Analytics Manager @
2011 -2013 Strategy and Business Development, Sr. Manager @
2008 -2009 Business Development Manager @ Flow Venture Capital
2006 -2008 Product Marketing Manager @
Shirley Chen Education
Duke University - The Fuqua School of Business
MBA (Marketing Analysis and Strategy)
National Taiwan University
BS. (International Business)
Shirley Chen Skills
Competitive Analysis
Segmentation
Go-to-market Strategy
Marketing Communications
Strategic Planning
Financial Modeling
Marketing Strategy
Cross-functional Team Leadership
Customer Insight
Strategy
Management
Advertising
Business Development
Product Launch
Omniture
Analytics
Product Marketing
P&L Analysis
SQL
Hive
A/B Testing
E-commerce
Leadership
Microsoft Word
Research
E Commerce
Cross Functional Team Leadership
Go to Market Strategy
Microsoft Office
Microsoft Excel
Shirley Chen Summary
Shirley Chen, based in California, United States, is currently a Senior Director, Product Marketing, AI commerce at Microsoft AI. Shirley Chen brings experience from previous roles at Klaviyo, TikTok and Meta. Shirley Chen holds a MBA in Marketing Analysis and Strategy @ Duke University - The Fuqua School of Business. With a robust skill set that includes Competitive Analysis, Segmentation, Go-to-market Strategy, Marketing Communications, Strategic Planning and more. Shirley Chen has 2 emails and 1 mobile phone numbers on RocketReach.
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