Seventh Competitors

Founded in 1969, Natura is a Brazilian multinational in the cosmetics and personal care segment, a leader in direct sales in Brazil, and recognized for protecting the Amazon social biodiversity through its sustainable business model. Cruelty free. 100% vegan. With 7,000 employees and 2 million beauty Consultants worldwide, Natura operates in 11 countries. In 2014, Natura became the first publicly traded company to receive B Corp ™ certification, and its third certification was concluded in 2020. Natura’s Ekos line is certified by the Union for Ethical Biotrade (UEBT). Learn more: natura.com

Joico, a fast-growing company in the Professional Beauty industry, is a division of Henkel. Our Mission: We eat, sleep and breathe beauty! We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion!

Schwarzkopf Professional have been developing products for hairdressers for over a century and always seek out the future trends, looks and innovations to bring you all the latest styling products to create fantastically finished hair. Our assortment of styling products have been carefully crafted to help you produce different looks and reveal true individuality for every styling need - Your creativity holds no bounds!