Serena Smith Email
Head of Category @ The HEINEKEN Company
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Serena Smith Location
- Barrowby, GB
Serena Smith Work
- 2022 - now Head of Category @
- 2020 - 2022 Category Controller -OFF TRADE @
- 2017 - 2020 Tesco Category Manager @
- 2015 - 2017 Customer Marketing Manager @
- 2013 - 2015 ✪ Head of Insight ✪ @ Shopping Behaviour Xplained Ltd
- 2010 - 2013 Senior Shopper Insights Manager @ Shopping Behaviour Xplained Ltd
- 2009 - 2010 Business Insight Manager @
- 2006 - 2008 Shopper Insights Manager @
- 2001 - 2006 Sales Development Exec @ Cadbury plc.
Serena Smith Education
- University of East London
2:1 (Psychology Bsc Hons)
1998 - 2001 - Spalding
GCSE
1990 - 1995
Serena Smith Skills
- Shopper Marketing
- Customer Insight
- FMCG
- Market Research
- Marketing Research
- Business Insights
- Retail
- Trade Marketing
- Segmentation
- Analytics
- Consumer Behaviour
- Competitive Analysis
- Categorization
- Market Analysis
- Account Management
- Merchandising
- Management
- Nielsen
- Brand Equity
- Category Insights
- Consumer Insight
- Consumer Products
- Quantitative Research
- IRI
- Customer Marketing
- Retail Category Management
- Brand Management
- AC Nielsen
- Insight Generation
- Pricing Strategy
- Product Development
- Consumer Insights
- Market Insight
- Fast Moving Consumer Goods
Serena Smith Summary
- Serena Smith, based in Barrowby, GB, is currently a Head of Category at The HEINEKEN Company. Serena Smith brings experience from previous roles at Molson Coors Beverage Company, Molson Coors, Belvoir Fruit Farms Ltd. and Shopping Behaviour Xplained Ltd. Serena Smith holds a 1998 - 2001 2:1 in Psychology Bsc Hons @ University of East London. With a robust skill set that includes Shopper Marketing, Customer Insight, FMCG, Market Research, Marketing Research and more. Serena Smith has 3 emails on RocketReach.
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Top The HEINEKEN Company Employees
Nathalie Besseling
Secretary to Chairman of the Executive Board and CEO
Amsterdam, NH, NL
Lieke Westendorp
Managing Director Heineken Experience
Utrecht, UT, NL
Marina Marceta
Chief Information Security Officer
North Holland, Netherlands
Bart van Den Huijsen
Managing Director EUROPE
Amsterdam, NH, NL
Surajeet Ghosh
Chief AI Officer - HEINEKEN
Amsterdam, NH, NL
Celso Bica
Vice President Digital and Technology
Netherlands
Harold van Den Broek
Chief Financial Officer
Amsterdam, NH, NL
Ann de Grave
Senior VP HR AMEE
Amsterdam, NH, NL
Steven van Heuveln
CFO Heineken Nederland
Amsterdam, NH, NL
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