Serena Smith Email
Head of Category @ The HEINEKEN Company
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Serena Smith Location
- Barrowby, GB
Serena Smith Work
- Head of Category @ (November 2022 - Present)
- Category Controller -OFF TRADE @ (May 2020 - November 2022)
- Tesco Category Manager @ (April 2017 - May 2020)
- Customer Marketing Manager @ (September 2015 - March 2017)
- ✪ Head of Insight ✪ @ Shopping Behaviour Xplained Ltd (June 2013 - August 2015)
- Senior Shopper Insights Manager @ Shopping Behaviour Xplained Ltd (May 2010 - June 2013)
- Business Insight Manager @ (January 2009 - May 2010)
- Shopper Insights Manager @ (October 2006 - November 2008)
- Sales Development Exec @ Cadbury plc. (July 2001 - October 2006)
Serena Smith Education
- University of East London
2:1 (Psychology Bsc Hons)
1998-2001 - Spalding
GCSE
1990-1995
Serena Smith Skills
- Shopper Marketing
- Customer Insight
- FMCG
- Market Research
- Marketing Research
- Business Insights
- Retail
- Trade Marketing
- Segmentation
- Analytics
- Consumer Behaviour
- Competitive Analysis
- Categorization
- Market Analysis
- Account Management
- Merchandising
- Management
- Nielsen
- Brand Equity
- Category Insights
- Consumer Insight
- Consumer Products
- Quantitative Research
- IRI
- Customer Marketing
- Retail Category Management
- Brand Management
- AC Nielsen
- Insight Generation
- Pricing Strategy
- Product Development
- Consumer Insights
- Market Insight
- Fast Moving Consumer Goods
Serena Smith Summary
- Serena Smith, based in Barrowby, GB, is currently a Head of Category at The HEINEKEN Company. Serena Smith brings experience from previous roles at Molson Coors Beverage Company, Molson Coors, Belvoir Fruit Farms Ltd. and Shopping Behaviour Xplained Ltd. Serena Smith holds a 1998 - 2001 2:1 in Psychology Bsc Hons @ University of East London. With a robust skill set that includes Shopper Marketing, Customer Insight, FMCG, Market Research, Marketing Research and more. Serena Smith has 3 emails on RocketReach.
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