sera GmbH Information

Aquarium , terrarium and pond care – sera is one of the leading manufacturers in these segments worldwide. The company stands for a water world according to nature and provides quality products “Made in Germany”. Competence and innovation ensure success in doing so. The medium-sized company headquartered in Heinsberg, Germany exports to over 80 countries worldwide and employs approximately 200 employees. They develop, manufacture and supply an almost gapless complete range of well-balanced products for freshwater and marine aquariums as well as ponds and terrariums. The company is aware of its responsibility towards humans and animals, which is why sustainability is an important part of sera. The transition of all food (aquarium, terrarium and pond) to “Nature” - meaning eliminating all preservatives and colorants – starting in 2018 was a crucial step in that direction. Even more so the introduction of Insect, Pond Insect and Turtle Adult Nature: not only do they include a high amount of sustainable insect meal or water lentils, but the food cans consist of 35% sugar cane and underline the sustainability of the product. The renewable raw material is 100% recyclable and actively contributes to CO2 reduction. Decade-long experience, highly qualified and knowledgeable employees, innovative research and production methods as well as diligent quality management ensure the high-quality standard sera is known for.