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In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. • Our Mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. • Our Vision: Building our legend and leading our industry through innovation, evolution and emotion. Our Mission and Vision honor our past and help define our future. And what we hope you see in these guiding statements is a consumer-led company that’s driven to win, lead and deliver a Harley-Davidson experience that our riders expect and deserve – one where adventure and “freedom for the soul” are the payoff. To do this, we are redefining our culture to reignite the company’s soul and spirit. We are calling our cultural journey “H-D#1” represented by our recognizable #1 logo, introduced in 1969 to celebrate a National Racing Championship. The #1 logo is uniquely ours - an iconic symbol of winning and the hard work it takes to get there. The Hardwire is Harley-Davidson’s 2021-2025 strategic plan guided by our mission and vision. Our plan is targeting long-term profitable growth through focused efforts that extend and strengthen our brand and drive value for all stakeholders. The Hardwire is designed to enhance the desirability of Harley-Davidson and fuel our unique lifestyle brand. For more information, visit our company site: www.harley-davidson.com or our career site: jobs.harley-davidson.com

We are Honda. A company built on dreams and the determination to make them come true. Driven by our commitment to society and the planet, our work brings joy to our customers and enhances mobility, as we work to help people everywhere expand their life’s potential. Our products, from cars and trucks, to advanced light jets and other forms of mobility, reflect our belief that the purpose of technology is to help people. Together, we are building an inclusive culture where people feel seen and celebrated. Where associates from a variety of backgrounds can apply their unique ideas and experiences to help us create a cleaner, safer, more exciting mobile world. You’re invited to join Honda on this journey. Your individual skills, passion, persistence, innovative mindset and challenging spirit are needed to help Honda Bring the Future. Bring the Future at honda.com/careers

Founded by James Lansdowne Norton in 1898, Norton Motorcycles began as a British manufacturer of two-wheel trade parts. Soon after, Norton ventured into motorcycle production and achieved legendary racing successes. Today Norton is on a transformative journey; we maintain our core values while embracing modern interpretations for today's and tomorrow's customers. Norton motorcycles evoke desire through artistry and craftsmanship, and our commitment to innovation drives design strategies. From the early days to the glory years, Norton has maintained its unique position within motorcycle history. Now under new ownership since April 2020, Norton Motorcycles is proud to sit with the TVS Motor family - a partnership that breathes new life into an iconic British marque.