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Hi. Im Ivy. Im passionate about simple, approachable, real food. My goal with Second Mouse is to preserve our culinary traditions and agricultural roots by promoting small, artisanal productions and the people behind them. Together, we can protect farming as a valued practice, a reasonable livelihood, an environmental cornerstone, and an integral source of sustenance and nutrition. Much of this started with my education - a fierce sense of independence from Smith College; a deep drive for integrity from my 20+ years in the advertising world; and ultimately, a work ethic and tenacity from the NYC fine food world, starting with the French Culinary Institute (now Institute of Culinary Education). I pursued my love of of food by first earning my certificate in Pastry Arts and then working in the kitchens of several renowned NYC restaurateurs, including Jean-Georges Vongerichten, Danny Meyer and Floyd Cardoz (RIP, and Thank you, Chef). I took a deep dive into cheese when I became right-hand woman to famed chef Terrance Brennan, Proprietor-Chef of Artisanal Bistro and Picholine, as well as Artisanal Premium Cheese Center. I learned directly from the experts what makes cheese a fascinating topic, from its timeless history to its painstaking affinage process. Soon thereafter, I joined the exceptional forces at (then, privately owned) Murrays Cheese in Greenwich Village. As Catering Manager there, I spread the gospel of cheese, its dense nutritional values, enormous range, and instant-party vibe. More recently, I joined Greenwich Cheese Company in Connecticut, where owners Laura Downey and Chris Palumbo gave the me the opportunity to gain essential retail experience. Their tutelage, friendship, support and encouragement had provided me with just the right amount of confidence I need to pursue my own thing. The result of this convoluted journey is taking this plunge and opening our doors in April, 2019. Im the sole proprietor of Second Mouse Cheese Shop, a place where quality is paramount. Its a place with personal ...

Second Mouse Cheese Shop Questions

The Second Mouse Cheese Shop annual revenue was $2 million in 2026.

Second Mouse Cheese Shop is based in Pleasantville, New York.

The NAICS codes for Second Mouse Cheese Shop are [44, 445].

The SIC codes for Second Mouse Cheese Shop are [54, 545].

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