SearchLight Information

Trusted by over 1,500 HVAC, plumbing, roofing, and other home service companies, SearchLight empowers marketing, sales, and operations teams to work from the same data foundation. We help contractors see exactly which marketing channels and campaigns drive real revenue, not just leads, through deep integrations across CRMs, ad platforms, call tracking systems, and conversion tools. In the early days of SearchLight, when we tracked lead-to-revenue by hand, we discovered that up to 75% of CRM-sourced attribution was inaccurate. And we’re still seeing those inconsistencies today. SearchLight fixes that with a purpose-built data platform designed specifically for home service pros. Under the hood, our event-driven system and proprietary customer graph continuously validates and connects every marketing, sales, and revenue touchpoint, ensuring clean, verified data you can trust. No more manual entry. No more messy attribution windows. Just accurate insights that show where your growth is really coming from. Whether you’re an independent contractor or part of a national brand, SearchLight ensures every decision is backed by verified revenue outcomes. We've also partnered with over 20 agencies and technology platforms to define a common standard for revenue intelligence to create consistency, accountability, and growth across the home services industry. With SearchLight, you can finally connect the dots between marketing spend and real business results.