Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.
Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.
Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
Legal Sea Foods began in 1950 as a fish market in the Inman Square neighborhood of Cambridge, Massachusetts. It’s here that the “Legal” name became synonymous with quality and freshness. In 1968, our first seafood restaurant opened, right next to the fish market. The fish was simply prepared, either broiled or fried, and served on paper plates at communal picnic tables. Despite the low-key trappings, the food was second to none and word quickly spread. This early success led to further expansion and now, six decades later with restaurants along the Eastern Seaboard, the commitment to freshness and quality endures: "If it isn't fresh, it isn't Legal!”
The Wild Alaskan Company offers an online direct-to-consumer membership service for premium wild-caught seafood. By joining our monthly seafood program, you’ll receive a box of sustainably harvested seafood every month. We source the highest quality seafood from top Alaskan and Pacific Northwest fisheries and ship it directly to your home.
If you’re like most Americans, you probably find it difficult to consistently buy premium grade seafood. Seafood fraud is running rampant in many parts of this country. In fact, a 2015 Oceana report showed that more than 40% of salmon in grocery stores and restaurants was mislabeled.
So, unless you have a trusted source, you’re likely not eating what you think you are.
With the Wild Alaskan Company, our goal is to create a fully transparent sea-to-table experience, where you always:
1. Know the source of your wild-caught, sustainably harvested seafood.
2. Have direct and regular access to a variety of wild-caught species from Alaska, which we’ll curate for you based on seasonality and availability.
Think of us as your personal fishmonger!
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