Scottish Thistle Awards Competitors

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

The devolved government for Scotland is responsible for matters that are devolved from Westminster. Areas of responsibility include the economy, health, education, justice, rural affairs, environment, and transport.

The World Travel & Tourism Council (WTTC) is the global body representing the private sector of Travel & Tourism and the leading authority on the sector's economic and social contribution worldwide. Our members include Chairmen, Presidents and CEOs of the most influential travel companies across hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations. In 2025, Travel & Tourism contributed $11.6 trillion to the global GDP and supported 366 million jobs. The sector's GDP contribution is projected to increase to $17.1 trillion by 2036 and the jobs supported are forecast to reach almost 465 million. At this scale, coordinated leadership is essential. That is what WTTC delivers.