Scott Yi Email & Phone Number
Marketing Data Analytics Lead @ Bayer
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Scott Yi Location
- Chicago, IL, US
Scott Yi Work
- 2022 -now Marketing Data Analytics Lead @
- 2018 -2022 VP, Marketing Analytics and Data Consulting @
- 2017 -2018 Director, Marketing Analtytics and Data Consulting @
- 2016 -2017 Director, Marketing Sciences @
- 2014 -2016 Associate Director, Marketing Sciences @
- 2013 -2014 Manager, Marketing Intelligence @
- 2011 -2012 Marketing Intelligence Manager @
- 2007 -2011 Senior Marketing Intelligence Analyst @
Scott Yi Education
- University of Illinois at Chicago
Scott Yi Skills
- Analytics
- Segmentation
- Database Marketing
- Customer Insight
- Digital Marketing
- ANCOVA
- Market Testing
- Marketing Analytics
- Marketing Mix Modeling
- Marketing Research
- Brand Management
- Integrated Marketing
- Consumer Behaviour
- Market Research
- Media Planning
- Lead Generation
- Mobile Marketing
- Shopper Marketing
- Competitive Analysis
- Direct Marketing
- Market Planning
- Market Analysis
- Loyalty Marketing
- Multi-channel Marketing
- Digital Strategy
- Marketing Management
- Customer Acquisition
- Regression Analysis
- Decision Trees
- Logistic Regression
- Web Analytics
- Email Marketing
- SEM
- International Marketing
- Online Advertising
- Alteryx
- Social Media
- Data Analysis
- Marketing
- Microsoft Excel
- Multi Channel Marketing
- SQL
- Management
- Strategy
- Sales
- Business Development
Scott Yi Summary
- Scott Yi, based in Chicago, IL, US, is currently a Marketing Data Analytics Lead at Bayer. Scott Yi brings experience from previous roles at Havas Media Group and OMD USA. Scott Yi holds a University of Illinois at Chicago. With a robust skill set that includes Analytics, Segmentation, Database Marketing, Customer Insight, Digital Marketing and more. Scott Yi has 3 emails and 2 mobile phone numbers on RocketReach.
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