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Scott McKay Location
Toronto, ON, CA
Scott McKay Work
Head of Brand Strategy and Creative Director @ (February 2020 - Present)
Lead Planner @ JP\TBWA (October 2019 - January 2020)
VP Strategy @ (February 2017 - October 2019)
VP Strategy Director @ (January 2015 - February 2017)
V.P., Group Creative Director @ MacLaren McCann (February 2006 - December 2014)
Copywriter @ Freelance (March 2000 - February 2006)
Freelance Copywriter @ (January 2001 - January 2005)
Group Creative Director and Senior Writer @ (January 1997 - January 2000)
Senior Copywriter @ Eaton's (August 1991 - January 1997)
Scott McKay Education
University of Toronto - Victoria University
B.A. (Hon.)
1984-1989
Scott McKay Skills
Tourism
Direct Marketing
Not for Profit
Brand Development
Digital Strategy
Concept Development
User Experience
Relationship Marketing
Mobile Marketing
Digital Media
Interaction Design
Automotive
Government
Digital Marketing
Advertising
Integrated Marketing
Strategy
Online Advertising
Loyalty Programs
Interactive Advertising
Content Strategy
Customer Insight
Marketing
Former Playwright
Creative Strategy
Telco
Direct Mail
Creative Direction
Email Marketing
Brand Strategy
Art Direction
Information Architecture
User Interface Design
Marketing Communications
Brand Management
Marketing Strategy
Extremely Amateur Photographer
Copywriting
Brand Architecture
Scott McKay Summary
Scott McKay, based in Toronto, ON, CA, is currently a Head of Brand Strategy and Creative Director at Kensington. Scott McKay brings experience from previous roles at JP\TBWA, Cossette, McCann Canada and MacLaren McCann. Scott McKay holds a 1984 - 1989 B.A. (Hon.) @ University of Toronto - Victoria University. With a robust skill set that includes Tourism, Direct Marketing, Not for Profit, Brand Development, Digital Strategy and more. Scott McKay has 1 emails on RocketReach.
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