S&C Information

The company behind Strawberries & Creem (S&C) and The Cambridge Club (CC). Strawberries & Creem Founded in 2014, Strawberries & Creem (S&C) has become one of the UK’s fastest-growing music events brands. The flagship festival is renowned for genre-spanning lineups and culturally-significant moments – blending era-defining ‘heritage’ artists with cutting-edge ‘future’ talent. S&C’s reputation as a tastemaker in their scene was built by booking the biggest names in Rap, Hip-Hop, R&B and Afrobeats: Burna Boy, Little Simz, Skepta, Giggs, Central Cee, Mabel, J Hus, Kano, Ludacris, Ms Dynamite and many more. S&C has also led the industry in its inclusive and progressive approach, promoting gender-balanced lineups and introducing a pioneering ‘Safe Spaces Now’ scheme to tackle sexual harassment at events (in collaboration with UN Women UK). The next S&C live events take place in London to kick off their tenth birthday celebrations – signalling the start of a brand new era, bringing S&C to the UK’s capital city. The Cambridge Club Created in 2017 as a one-day local event, The Cambridge Club has grown rapidly to establish itself as an award-winning weekend festival. Founded on a passion for feel-good music, the event brings together friends and family of all ages to share in a journey of Disco and Discovery – celebrating Music, Arts and Culture. A magical home in the Cambridgeshire countryside offers a beautiful backdrop for some of the world’s most iconic artists in Disco, Funk, Soul and R&B – plus contemporary pop, leading DJs and dance acts, arts, comedy, food and more. Previous performers include Chaka Khan, Lionel Richie, Diana Ross, Nile Rodgers & CHIC, Kool & The Gang, Grace Jones, The Jacksons, Billy Ocean, Sister Sledge, Jessie Ware, Natasha Bedingfield and more. The Cambridge Club also offers live music curation services, collaborating with other brands – helping the likes of Ascot Racecourse to deliver standout, feel-good lineups at their own events.