Our now-iconic air-cushioned sole was designed by a German inventor, Dr. Klaus Maertens. But while our sole may be German, our soul is undeniably British.
British shoe-makers, R Griggs and Co, bought the rights to that air-cushioned sole. Added in the iconic yellow stitch and grooves. Fastened the scripted heel-loop. And set about flogging these 8-eye boots to workmen.
But fate intervened. Dr. Martens may have been made for industry but, as it turns out, they were destined for the stage. Subverted early on by subcultures, they paved the way for a new kind of rebellious self-expression.
From the punks of 70s London to the grungers of 90s Seattle, Dr. Martens have always stood with those who dare to be different. Subcultures may fade out and evolve but our alternative spirit is a constant.
And as for what the future holds?
We have offices in London, Northampton, Paris, Düsseldorf, Portland, across Asia and an ever-expanding global retail portfolio. We have the respect of big-name fashion giants – think Supreme and Yohji Yamamoto – enabling us to engage in exciting partnerships season after season.
We want to mean something to everyone who laces up our boots: from the first-timers to the Docs veterans. Do you have what it takes to help us? We need ambitious, passionate, people – with rebel fire in their hearts.
Our story begins in 2000 in a small shop front in Armadale, Victoria, where the founder of seed was inspired by the need for a one of a kind and compelling shopping experience that made children and their parents feel connected through great design. 18 years later, Seed is one of the most widely recognised Australian retailers of modern fashion and accessories.
With apparel, jewellery and footwear added to the treasury of product, Seed remains a bastion of style and substance that effortlessly withstands the test of time. Monthly collections are comprised of high quality and beautifully designed product for newborns to children aged 10, a teen collection for girls aged 8-16 years and for women of every age.
We pride ourselves in creating stores worthy of discussion. An aesthetic you aspire to, but that also inspires. Seed Heritage has ventured from its Australian roots towards Asia & New Zealand where there are currently 13 Seed Heritage stores with growing plans for expansion. Today the business includes over 280 retail stores globally and an online store of unimaginable experience.
Feel at home, take the time and journey through our Seed Heritage.
If you wish to be part of the journey go to www.seedheritage.com/careers to apply for a role with us.
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