John Winning was working in his family's century-old bricks and mortar retail business, Winning Appliances, when he saw the growth opportunity to sell whitegoods online. Despite John's enthusiasm for appliances, his family did not believe online retail could be successful, and in 2005 at just 21 years of age, John set out with a $50,000 business loan and founded a stand-alone online retail business. Appliances Online catered to a growing market of Australians looking for an efficient, streamlined shopping experience that's affordable, convenient and hassle-free. Although the site initially catered to time-poor consumers looking for a replacement item in the Sydney area, the business' customer base has evolved to include builders, real estate property managers and renovators from all across Australia. Expansion has occurred at every level of the business. Appliances Online now employs over 250 people and operates nationally via its own trucks and centralised warehouses in NSW, VIC, QLD, SA, WA, NT and satellite warehouses in Heatherbrae and Canberra. Appliances Online’s investment in customer service, technology and logistics has allowed for complete end-to-end service. Something which has been recognised and awarded nationally and internationally, when Appliances Online was awarded with Best Customers Service by the World Retail Awards in 2014. Providing exceptional customer service has been the driving force behind the success and rapid growth of the online retailer, which is now arguably one of Australia's most successful online start-ups.
View Top Employees from Appliances OnlineWebsite | http://www.appliancesonline.com.au |
Revenue | $25.1 million |
Employees | 44 (33 on RocketReach) |
Founded | 2005 |
Phone | +61 1300 000 500 |
Technologies |
JavaScript,
HTML,
Google Analytics
+31 more
(view full list)
|
Industry | Retail, Department Stores, Shopping Centers & Superstores, E-Commerce, Ecommerce, Commerce and Shopping |
Web Rank | 38325 |
Web Visits | 2 Million |
Keywords | Appliances Online, Appliance Online, Appliancesonline, Appliances On Line, 2nds World, Applianceonline, Benchtop Dishwasher, Heaters, Washer |
Competitors | AJ Madison, Bing Lee Electrics, Retravision, Trail Appliances BC, Winning Appliances |
SIC | SIC Code 53 Companies, SIC Code 5311 Companies, SIC Code 531 Companies |
NAICS | NAICS Code 455 Companies, NAICS Code 45 Companies, NAICS Code 452 Companies |
Looking for a particular Appliances Online employee's phone or email?
The Appliances Online annual revenue was $25.1 million in 2024.
33 people are employed at Appliances Online.
Appliances Online is based in Sydney, New South Wales.
The NAICS codes for Appliances Online are [455, 45, 452].
The SIC codes for Appliances Online are [53, 5311, 531].