Salons Direct was founded by Gareth & Valerie Roberts in 1992 as a husband-and-wife mail order team packing orders from their living room. There was no warehouse and all stock was kept in their house, even their bedroom!! Since then Salons Direct has grown into the UK’s largest online supplier to the professional hair and beauty industry with over 15,000 products, from some of the biggest brands in the industry! In 2019 Salons Direct became the proud new owners of HOF Beauty & in 2023 launched a retail site Pampa forming Salons Direct Group.
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Salons Direct Questions
The Salons Direct annual revenue was $21.5 million in 2026.
Danielle Jones is the Managing Director of Salons Direct.
52 people are employed at Salons Direct.
The NAICS codes for Salons Direct are [812, 81211, 81, 812112, 8121].
The SIC codes for Salons Direct are [723, 72].
Top Salons Direct Employees
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12
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Paul Williams
Head of IT at Salons Direct
Holywell, GB32 -
22
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Jennifer Manning
Head of Marketing at Salons Direct
Liverpool, GB -
Katie O'Hanlon
Head of Finance at Salons Direct
United Kingdom2 -
Julie Holt
Digital Director at Salons Direct
Hoylake, GB1 -
2
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Val Roberts
Director at Salons Direct
England, United Kingdom -
Gareth Roberts
Owner and Founder at Salons Direct
England, United Kingdom1
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