Safewill is Australia's leading end of life platform. Since being founded in 2019, Safewill has helped hundreds of thousands of Australians to create digital estate plans that cover all the legal, administrative and emotional aspects of end of life. At Safewill, we're on a mission to build the products that change how Australians plan for, and navigate, end of life. Because Wills were meant for everyone.
| Website | https://www.safewill.com |
| Revenue | $10.5 million |
| Employees | 48 (41 on RocketReach) |
| Address | 88 Phillip St L 5, Sydney, New South Wales 2000, AU |
| Phone | +61 1800 103 310 |
| Technologies |
HTML
,
Twitter
,
G Suite
+16 more
(view full list)
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| Industry | Consumer Services, Law Firms & Legal Services |
| Keywords | Estate Planning, End Of Life Planning, Will Preparation, Death Planning, Digital Asset Management, Online Will, Inheritance Planning, Legal Documents, Power Of Attorney, Legacy Planning, Estate Administration, Wills And Trusts, Advanced Directives, Family Inheritance, Probate, Funeral Planning, Trusts, Estate Distribution |
| Competitors | LegalZoom, FreeWill, Everplans, Trust & Will, Nolo, Willful, LegacyShield, Dough, Vishnu confectionery +14 more (view full list) |
| SIC | SIC Code 73 Companies, SIC Code 733 Companies |
| NAICS | NAICS Code 518 Companies, NAICS Code 51 Companies |
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Safewill Questions
The Safewill annual revenue was $10.5 million in 2026.
Adam Lubofsky is the Founder and CEO of Safewill.
41 people are employed at Safewill.
Safewill is based in Sydney, New South Wales.
The NAICS codes for Safewill are [518, 51].
The SIC codes for Safewill are [73, 733].
Top Safewill Employees
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Adam Lubofsky
Founder and CEO at Safewill
Sydney, NSW, AU21 -
Henry Harding
Chief Operating Officer at Safewill
Sydney, NSW, AU34 -
Nicolaus Carr
Chief Product Officer at Safewill
Sydney, NSW, AU1 -
Mark Kinchin
Chief Financial Officer at Safewill
Sydney, NSW, AU2 -
Stephanie Gillon
General Manager, Financial Services at Safewill
Sydney, NSW, AU14 -
Dan Kwarcinski
Head of Growth at Safewill
Sydney, NSW, AU2 -
Mark Kerolos
Senior Product Manager at Safewill
Sydney, NSW, AU32 -
Emily Collins
People and Culture Lead at Safewill
Brisbane, QLD, AU34 -
Jason Williams
Platform Engineer at Safewill
Mount Fairy, NSW, AU24
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