Talon.One, an Adyen company, is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single platform.
Built for enterprise scale and security, Talon.One helps businesses design and deliver incentives that drive real customer behavior without defaulting to margin-draining discounts. The world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to turn their incentives into a reliable growth engine.
Founded in 2015, the company has a global reach with teams in Berlin, London, Boston and Singapore, and over 300 clients across North America, Europe and APAC. It was recognized in Gartner’s 2025 Market Guide for Loyalty Program Vendors, and as a major player in IDC’s 2024 MarketScape report for Loyalty Software Providers.
Adyen, the global financial technology platform, acquired Talon.One in April 2026. Together, their goal is to close the gap between loyalty and payments and turn every transaction into an opportunity for growth.
Learn more: https://www.talon.one/
Data Privacy & Imprint: https://www.talon.one/legal/imprint
CashStar is a leading provider of end-to-end first party solutions and services for gift card commerce, supporting multiple touchpoints across the customer lifecycle. Its award-winning platform, CashStar Commerce, is a flexible and market-proven solution that enables merchants to directly market, sell and distribute digital and plastic gift cards across channels and devices. With security, scalability and reliability integral to its foundation, CashStar clients can focus more on creating great customer experiences, growing gift card revenue and driving omni-channel engagement. CashStar Velocity Services allow merchants to grow their gift card programs with minimal resource investment. CashStar clients include top brands like SEPHORA, Starbucks, The Home Depot, Uber and Walmart. CashStar is a Blackhawk Network Business.
Based in Portland, Maine, CashStar's team brings deep technology, retail and payments experience from market leading companies such as American Express, Blackhawk Network, Cartera Commerce, Chase, First Data Corp, GM, IDEXX, Intuit, Maritz, PayPal, and WEX.
To learn more about how CashStar is constantly innovating the way businesses leverage gift card ecommerce solutions, please visit cashstar.com, follow us @CashStar or email info@cashstar.com.
Zift Solutions, the leading provider of Channel as a Service (CHaaS), and Relayware, the leading Partner Relationship Management (PRM) software provider, have merged. Together, the two proven industry leaders will deliver comprehensive Enterprise Channel Management technology and services via Zift’s Channel as a Service platform
Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs and more than half a million partners, Zift Channel as a Service enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrate seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results.