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Rory McDonnell Location
County Dublin, Ireland
Rory McDonnell Work
VP Global Marketing - Insights and Analytics @ (March 2022 - Present)
Director - Strategy, Insight and Planning @ (July 2021 - March 2022)
Head Of Strategy and Planning @ (October 2020 - July 2021)
Head of Insights @ (January 2018 - October 2020)
International Cultural and Consumer Insight Specialist @ (July 2016 - December 2017)
Managing Director @ ideaction (December 2009 - July 2016)
Senior Consumer Planning Manager - Europe Innovation @ (March 2008 - November 2009)
Director - Head of Qualitative Research @ Millward Brown Ireland (March 2004 - March 2008)
Research Executive @ Mercator Marketing Research (July 1999 - March 2004)
Rory McDonnell Education
Trinity College, Dublin
Bachelor of Science (Management Science)
1997-1999
Dublin Institute of Technology
(Marketing)
1994-1999
Rory McDonnell Skills
Qualitative Research
Customer Insight
FMCG
Marketing Strategy
Market Research
Marketing Research
Digital Marketing
Brand Development
Brand Management
Marketing Management
Marketing Communications
Segmentation
Trade Marketing
Business Strategy
Brand Architecture
Shopper Marketing
Product Development
Market Analysis
Business Planning
Integrated Marketing
Market Planning
Marketing
International Marketing
Anthropology
Research
Business Model Innovation
Advertising
Innovation Research
Strategic Planning
Consumer Behavior
Management
Innovation Development
Business Insights
Design Thinking
Microsoft Word
Business Development
Innovation Management
Innovation Consulting
Consumer Insight
Sales
Strategy
Product Innovation
Competitive Analysis
Leadership
Team Building
Team Management
Team Leadership
Change Management
Business Process Improvement
Project Management
Rory McDonnell Summary
Rory McDonnell, based in County Dublin, Ireland, is currently a VP Global Marketing - Insights and Analytics at Glanbia Performance Nutrition (GPN). Rory McDonnell brings experience from previous roles at Bord Bia - The Irish Food Board. Rory McDonnell holds a 1997 - 1999 Bachelor of Science in Management Science @ Trinity College, Dublin. With a robust skill set that includes Qualitative Research, Customer Insight, FMCG, Marketing Strategy, Market Research and more. Rory McDonnell has 3 emails and 1 mobile phone numbers on RocketReach.
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