Rootfin (Root Financial) is a personal finance resource dedicated to helping families make the best financial decisions with a focus on life, auto, home, disability, and other types of insurance. Started in 2007, Rootfin has helped 1000's of people purchase insurance. We have been featured in Forbes, Wikipedia, Bloomberg, Yahoo Finance, Huffington Post, and other leading financial websites. Rootfin was founded by Jeff Root. Jeff is a licensed life insurance agent, author, and speaker. He is also a member of the Forbes Finance Council.
| Website | https://www.rootfin.com/ |
| Revenue | $2 million |
| Employees | 1 (0 on RocketReach) |
| Founded | 2007 |
| Address | 100 Congress Avenue Suite 2000, Austin, Texas 78701, US |
| Phone | +1 888-430-7668 |
| Fax | (949) 382-1601 |
| Technologies |
JavaScript
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HTML
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PHP
+14 more
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| Industry | Insurance |
| Keywords | Financial Planning, Personal Finance, Financial Advice, Insurance Planning, Financial Security, Financial Decisions, Insurance Guidance, Family Financial Planning, Risk Management, Family Finances, Insurance Options, Life Insurance, Insurance Comparison, Auto Insurance, Affordable Insurance, Home Insurance, Long-Term Care Insurance, Disability Insurance |
| Competitors | Zillow, SoFi, Upstart, Quicken Loans, Credit Karma, Better, LendingTree, NerdWallet, Experian Consumer Services, Bankrate +40 more (view full list) |
| SIC | SIC Code 641 Companies, SIC Code 6411 Companies, SIC Code 64 Companies |
| NAICS | NAICS Code 52 Companies, NAICS Code 524 Companies |
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Rootfin Questions
The Rootfin annual revenue was $2 million in 2026.
Rootfin is based in Austin, Texas.
The NAICS codes for Rootfin are [52, 524].
The SIC codes for Rootfin are [641, 6411, 64].
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