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Robert Goossens Location
Kuala Lumpur, MY
Robert Goossens Work
2026 -now Fractional CMO and Growth Advisor and Executive-in-Residence and Executive Coach @ Strategic Marketing Advisory / Independent Practice
2024 -now Regional Marketing Director SE Asia and Pacific | Strategy | Brand | Transform | Omnichannel | P and L @
2024 -2026 Regional Marketing Director SEA and Pacific | Strategy | Brand | Transform | AI | Omnichannel | P and L @
2022 -2024 Regional Marketing Director West Europe | Collaboration | Innovation | Fast-paced | Multi-market @
2021 -2022 Head of Marketing APAC | Portfolio | Pricing | Transformation | Analytics | Productivity @
2019 -2021 Regional Head Consumer Strategy APAC and MEA | Consumer | Resource Allocation | Innovation | Influence @
2017 -2019 Associate Director, Brands | Insights | Strategy | Portfolio | Innovation | Global | Local @
2014 -2017 Area Head of Brands (CH, AUT, GMCI) | Portfolio | Pricing | Omnichannel | Agency | Creative @
2004 -2005 Marketing Graduate Program @
2012 -2014 Brand Group Manager @
2010 -2012 Brand Manager BeNeLux @
2010 -2010 National Field Force Manager BeLux @
2008 -2009 HoReCa Channel Manager @
2006 -2007 Brand Executive @
2004 -2005 Marketing Graduate Program @
Robert Goossens Education
University of St. Andrews
2.1 / Joint Master of Arts (Business Management / International Relations)
2000-2004
IMD
Robert Goossens Summary
Robert Goossens, based in Kuala Lumpur, MY, is currently a Regional Marketing Director SE Asia and Pacific | Strategy | Brand | Transform | Omnichannel | P and L at BAT. Robert Goossens brings experience from previous roles at Strategic Marketing Advisory / Independent Practice and BAT. Robert Goossens holds a 2000 - 2004 2.1 / Joint Master of Arts in Business Management / International Relations @ University of St. Andrews. Robert Goossens has 2 emails and 1 mobile phone numbers on RocketReach.
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