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Heather Campbell Location
Australia
Heather Campbell Work
CIO - Area Head of IT, APMEA South @ (January 2023 - Present)
Area Lead Product Manager, Customer Technology - Southeast Asia @ (January 2021 - January 2023)
Head Of Customer Experience @ (January 2020 - January 2021)
Digital Marketing Manager @ (January 2019 - January 2020)
Shopper Marketing Manager @ (August 2015 - January 2019)
Marketing Manager @ (January 2013 - January 2015)
Public Relations Account Executive @ (January 2012 - January 2013)
Market Research Executive @ (January 2011 - January 2012)
Heather Campbell Education
Kingston University
MA (Marketing Communications and Advertising)
2010-2011
Simon Fraser University
BA (Communications)
2008-2010
Heather Campbell Skills
Advertising
Advertising Research
Analytics
Brand Architecture
Brand Awareness
Brand Development
Brand Equity
Business Development
Business Insights
Business Strategy
CRM
Client Relations Skills
Competitive Analysis
Consumer Behaviour
Consumer Insight
Corporate Communications
Customer Insight
Digital Marketing
Direct Marketing
Email Marketing
FMCG
Focus Groups
Integrated Marketing
Management Consulting
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Research
Marketing Strategy
Online Marketing
Online Research
Primary Research
Qualitative Research
Quantitative Research
Questionnaire Design
Segmentation
Strategic Communications
Strategic Planning
Strategy
Heather Campbell Summary
Heather Campbell, based in Australia, is currently a CIO - Area Head of IT, APMEA South at BAT. Heather Campbell brings experience from previous roles at BAT. Heather Campbell holds a 2010 - 2011 MA in Marketing Communications and Advertising @ Kingston University. With a robust skill set that includes Advertising, Advertising Research, Analytics, Brand Architecture, Brand Awareness and more. Heather Campbell has 1 mobile phone numbers on RocketReach.
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