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Rob Malcolm Location
Austin, TX, US
Rob Malcolm Work
USC Marshall Board of Councilors @ (December 2020 - Present)
Member Of The Board Of Advisors @ (June 2016 - Present)
Executive in Residence, Center for Consumer Insight and Marketing Strategy @ (January 2013 - Present)
Advisory Board Member @ (September 2017 - Present)
Board of Directors @ (December 2011 - April 2025)
Senior Advisor and Executive Coach @ (December 2012 - May 2022)
Board of Leaders @ (July 2016 - December 2020)
Board Member @ Yorktown LLC (December 2013 - September 2017)
Advisory Board Member @ (January 2008 - January 2017)
Past Chairman of Board @ (June 2015 - June 2016)
Board of Directors @ (January 2010 - June 2016)
Lecturer - Wharton Business School @ (September 2009 - March 2013)
President, Global Marketing, Sales and Innovation @ (January 1999 - December 2008)
Vice President - Beverages, Europe, Middle East and Africa @ (July 1995 - July 1999)
Rob Malcolm Education
University of Southern California - Marshall School of Business
BS and MBA, Marketing (Marketing)
1970-1975
Rob Malcolm Skills
Market Research
Integrated Marketing
Marketing Strategy
Customer Insight
Marketing
Brand Management
Brand Architecture
Strategy
Performance Measurement
Agency Relationship Management
Building Organizational Capability
Advertising Management
Product Development
Global Marketing
Program Management
Marketing Research
Marketing Communications
Digital Strategy
New Business Development
Entrepreneurship
Strategic Planning
FMCG
Strategic Partnerships
Shopper Marketing
Brand Development
Business Development
Segmentation
Product Marketing
Cross-functional Team Leadership
Advertising
Marketing Management
Competitive Analysis
Management
Consumer Products
Positioning
Strategic Thinking
Consumer Behaviour
Digital Marketing
Analytics
Business Strategy
Market Planning
Cross Functional Team Leadership
Customer Service
Leadership
General Management
Rob Malcolm Summary
Rob Malcolm, based in Austin, TX, US, is currently a Executive in Residence, Center for Consumer Insight and Marketing Strategy at McCombs School of Business, The University of Texas at Austin. Rob Malcolm brings experience from previous roles at University of Southern California - Marshall School of Business, McCombs School of Business, The University of Texas at Austin, McLaren Racing and The Hershey Company. Rob Malcolm holds a 1970 - 1975 BS and MBA, Marketing in Marketing @ University of Southern California - Marshall School of Business. With a robust skill set that includes Market Research, Integrated Marketing, Marketing Strategy, Customer Insight, Marketing and more. Rob Malcolm has 5 emails and 1 mobile phone numbers on RocketReach.
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