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Rob Malcolm Location
Austin, TX, US
Rob Malcolm Work
2020 -now USC Marshall Board of Councilors @
2016 -now Member Of The Board Of Advisors @
2013 -now Executive in Residence, Center for Consumer Insight and Marketing Strategy @
2017 -now Advisory Board Member @
2011 -2025 Board of Directors @
2012 -2022 Senior Advisor and Executive Coach @
2016 -2020 Board of Leaders @
2013 -2017 Board Member @ Yorktown LLC
2008 -2017 Advisory Board Member @
2015 -2016 Past Chairman of Board @
2010 -2016 Board of Directors @
2009 -2013 Lecturer - Wharton Business School @
1999 -2008 President, Global Marketing, Sales and Innovation @
1995 -1999 Vice President - Beverages, Europe, Middle East and Africa @
Rob Malcolm Education
University of Southern California - Marshall School of Business
BS and MBA, Marketing (Marketing)
1970-1975
Rob Malcolm Skills
Market Research
Integrated Marketing
Marketing Strategy
Customer Insight
Marketing
Brand Management
Brand Architecture
Strategy
Performance Measurement
Agency Relationship Management
Building Organizational Capability
Advertising Management
Product Development
Global Marketing
Program Management
Marketing Research
Marketing Communications
Digital Strategy
New Business Development
Entrepreneurship
Strategic Planning
FMCG
Strategic Partnerships
Shopper Marketing
Brand Development
Business Development
Segmentation
Product Marketing
Cross-functional Team Leadership
Advertising
Marketing Management
Competitive Analysis
Management
Consumer Products
Positioning
Strategic Thinking
Consumer Behaviour
Digital Marketing
Analytics
Business Strategy
Market Planning
Cross Functional Team Leadership
Customer Service
Leadership
General Management
Rob Malcolm Summary
Rob Malcolm, based in Austin, TX, US, is currently a Executive in Residence, Center for Consumer Insight and Marketing Strategy at McCombs School of Business, The University of Texas at Austin. Rob Malcolm brings experience from previous roles at University of Southern California - Marshall School of Business, McCombs School of Business, The University of Texas at Austin, McLaren Racing and The Hershey Company. Rob Malcolm holds a 1970 - 1975 BS and MBA, Marketing in Marketing @ University of Southern California - Marshall School of Business. With a robust skill set that includes Market Research, Integrated Marketing, Marketing Strategy, Customer Insight, Marketing and more. Rob Malcolm has 5 emails and 2 mobile phone numbers on RocketReach.
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