Chris MacLaughlin Email & Phone Number
MS Marketing Advisory Council @ Texas McCombs School of Business
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Chris MacLaughlin Location
- Austin, TX, US
Chris MacLaughlin Work
- MS Marketing Advisory Council @ (September 2026 - Present)
- Board of Directors, Treasurer, Executive Committee @ (June 2026 - Present)
- Board of Directors @ (July 2019 - Present)
- Chief Marketing Officer, EVP @ (February 2022 - June 2026)
- Chief Marketing Officer, Global Vice President, IBM Partner Ecosystem @ (November 2019 - December 2021)
- Chief Marketing Officer, Global Vice President Strategy, Offering Development, IBM Global Financing @ (May 2017 - February 2020)
- Global Vice President Marketing, Cloud Managed Services, IBM Cloud @ (April 2016 - May 2017)
- Global Vice President Portfolio Marketing, IBM Global Business Services (IBM Consulting) @ (March 2015 - March 2016)
- Chief Marketing Officer, Global VP, Strategy, Offering Development and Comms, IBM Global Financing @ (October 2012 - March 2015)
- Strategic Business Consultant -- Economic Development @ (June 2014 - October 2014)
- Global Director, IBM Brand System, Corporate Marketing @ (September 2010 - September 2012)
- Global Vice President, Marketing and Communications, IBM Business Partners @ (October 2008 - June 2010)
- Global Vice President, Marketing, IBM PartnerWorld Loyalty Program @ (July 2006 - September 2008)
- Various Marketing Leadership positions @ (July 1996 - June 2006)
- Partner @ (April 1988 - June 1996)
Chris MacLaughlin Education
- UCLA
BA (Communication Studies)
- Columbia Business School
Digital Marketing: Customer Engagement (Social Media, Planning & Analytics Certificate 2022)
Chris MacLaughlin Skills
- Market Planning
- Brand Development
- Digital Marketing
- Demand Generation
- Brand Management
- Marketing Strategy
- Digital Strategy
- Product Marketing
- Lead Generation
- Channel Marketing
- Multi-channel Marketing
- Branding
- Advertising
- Integrated Marketing
- Marketing Management
- Marketing
- B2B Marketing
- Strategic Planning
- Customer Experience
- Market Research
- Competitive Analysis
- Business-to-Business (B2B)
- Change Management
- Agile Methodologies
- Customer Acquisition
- Go-to-market Strategy
- Strategy
- Event Management
- Social Media Marketing
- Leadership
- Executive Management
- Employee Engagement
- Career Development
- Strategic Partnerships
- Management
- Partner Relationship Management
- Communication
- Design Thinking
- Mentoring
- DEI
- Marketing Communications
- Field Marketing
- Net Promoter Score
- Women's Leadership
- Executive Leadership
- Board of Directors
- Marketing Analytics
- Customer Journeys
- Customer Segmentation Strategy
- Data-driven Marketing
Chris MacLaughlin Summary
- Chris MacLaughlin, based in Austin, TX, US, is currently a MS Marketing Advisory Council at Texas McCombs School of Business. Chris MacLaughlin brings experience from previous roles at UCLA Alumni Association, Kestra Holdings and IBM. Chris MacLaughlin holds a BA in Communication Studies @ UCLA. With a robust skill set that includes Market Planning, Brand Development, Digital Marketing, Demand Generation, Brand Management and more. Chris MacLaughlin has 5 emails and 3 mobile phone numbers on RocketReach.
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