2022 -
now Executive Vice President, Chief Marketing Officer @
2019 -
now Board Of Directors @
2022 -
2023 Chief Member @
2019 -
2021 Chief Marketing Officer, Global Vice President, IBM Partner Ecosystem @
2017 -
2020 Chief Marketing Officer, Global Vice President Strategy, Offering Development, IBM Global Financing @
2016 -
2017 Global Vice President Marketing, Cloud Managed Services, IBM Cloud @
2015 -
2016 Global Vice President Portfolio Marketing, IBM Global Business Services (IBM Consulting) @
2012 -
2015 Chief Marketing Officer, Global VP, Strategy, Offering Development and Comms, IBM Global Financing @
2014 -
2014 Strategic Business Consultant -- Economic Development @
2010 -
2012 Global Director, IBM Brand System, Corporate Marketing @
2008 -
2010 Global Vice President, Marketing and Communications, IBM Business Partners @
2006 -
2008 Global Vice President, Marketing, IBM PartnerWorld Loyalty Program @
1996 -
2007 Various Marketing Leadership positions @
1988 -
1996 Partner @
Chris MacLaughlin Education
University of California, Los Angeles
BA (Communications Studies)
Columbia Business School
Chris MacLaughlin Skills
Market Planning
Brand Development
Digital Marketing
Demand Generation
Brand Management
Marketing Strategy
Digital Strategy
Product Marketing
Lead Generation
Channel Marketing
Multi-channel Marketing
Branding
Advertising
Integrated Marketing
Marketing Management
Marketing
B2B Marketing
Strategic Planning
Customer Experience
Market Research
Competitive Analysis
Business-to-Business (B2B)
Change Management
Agile Methodologies
Customer Acquisition
Go-to-market Strategy
Strategy
Event Management
Social Media Marketing
Leadership
Executive Management
Employee Engagement
Career Development
Strategic Partnerships
Management
Partner Relationship Management
Communication
Design Thinking
Mentoring
DEI
Marketing Communications
Field Marketing
Net Promoter Score
Women's Leadership
Executive Leadership
Board of Directors
Marketing Analytics
Customer Journeys
Customer Segmentation Strategy
Data-driven Marketing
Chris MacLaughlin Summary
Chris MacLaughlin, based in Austin, TX, US, is currently a Executive Vice President, Chief Marketing Officer at Kestra Holdings. Chris MacLaughlin brings experience from previous roles at UCLA Alumni Association, Chief and IBM. Chris MacLaughlin holds a BA in Communications Studies @ University of California, Los Angeles. With a robust skill set that includes Market Planning, Brand Development, Digital Marketing, Demand Generation, Brand Management and more. Chris MacLaughlin has 5 emails and 3 mobile phone numbers on RocketReach.
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